Why Personalization Matters - And Why It's So Hard to Get Right
Website is the backbone of marketing and the centerpiece of your business, yet it’s stuck in the past. A recent Webflow research report found that 91% of companies say that their website drives more revenue than any other marketing channel. Yet, websites remain static and impersonal for most visitors. While companies invest heavily in ad targeting, email segmentation, and personalized outreach, their websites often remain one-size-fits-all, losing engagement and conversions in the process.
The most successful marketing teams - those generating the majority of their revenue from their website - prioritize website optimization before investing in any other channel. But there’s a fundamental challenge: creating truly adaptive, personalized web experiences at scale is incredibly difficult. Here’s why:
- Dependency on Developers – 93% of marketing teams feel restricted by developers when it comes to updating their websites. Want to create a personalized landing page? It’s often a long request queue and engineering bottleneck.
- Technology Limitations – 58% of companies believe they need to completely overhaul their tech stack to improve website user experience. Most websites are rigid, requiring significant engineering work to make even small updates.
- Missed Conversion Opportunities - Marketers understand the power of personalization, but most lack the tools to implement it effectively. Without the ability to dynamically tailor content, websites fail to engage visitors, leading to lost conversions and lower ROI.
When done right, website personalization delivers clear benefits, including increased customer engagement, improved brand sentiment and higher conversion rates.
Our Solution: Website Personalization at Scale - Without Engineering Bottlenecks
We built our platform to eliminate the friction in website personalization and help you maximize the impact of your most profitable marketing asset - your website.
Our tool automatically generates personalized website experiences for every contact or account in your CRM, turning your static site into a dynamic, high-converting touchpoint.
How It Works
- Seamless CRM & Website Integration – We integrate with HubSpot and Salesforce, allowing you to personalize your website based on real-time customer data.
- AI-Powered Personalization at Scale – Each contact or account gets a unique, dynamically generated landing page tailored specifically to them. Our AI researches and understands both your company and your target account, crafting messaging that resonates, without manual effort.
- Effortless Campaign Integration & Performance Tracking – The personalized page links are automatically synced to your CRM and ready to be used in email, ad, and outbound campaigns. With built-in tracking, you’ll gain full visibility into performance and conversions.
Heads up! The examples below are just to illustrate how website personalization works. We’re not affiliated with monday.com or any of the accounts shown - this is purely for demo purposes.
Image 1: Personalized landing page dynamically tailored for an account
Image 2: Easily manage and edit personalized content across all accounts in a structured table view
Image 3: Track engagement and sales impact with real-time insights on hot, warm, and cold accounts
Your customers expect personalization. Let’s make it happen with no manual work and high ROI.
🚀 See it in action - Schedule a demo